Project focus

The first step is to identify what your project will be focussing on, that is, what health issue or problem, which target groups or communities and what it will attempt to do.

The rationale for a project – what you know about the issue and why you choose to tackle it in a particular way – is a critical step in the planning process and an important foundation for the evaluation. Clear program logic allows for better evaluation.

The following links on program logic are useful resources:

W.K. Kellogg Foundation Logic Model Development Guide

The Health Communications Unit Logic Models Workbook

Most project grant applications require some background information which briefly describes this and why the project is needed.

Example of project focus and evidence of need – excerpt from a successful grant application.


Key questions