Who could be interested in your evaluation?
Before embarking on your evaluation plan, it may be useful to consider who could be interested in it, what they want to know, and why. There are a number of people who may be interested, some of the reasons will be similar across all groups, and others may not be. Some examples could be…
- To make changes to improve the project as you go along
- To find out if the project has been successful, how & why
- To be able to argue the importance of the project to others (eg. funders and potential funders)
- To find out if the project has been effective
- To help ensure continuation of project, or aspects of the project that were successful
- To know that their views have been incorporated into the evaluation
- What difference the evaluation will make
- To know how the funds were spent, if they were spent on what was intended
- To know if the project has done what it said it would do
- To know what difference the project has made
- To know what the main outcomes are
- To know what the lasting or ongoing benefits will be
- To find out if your project could be replicated elsewhere
- To know why the project should be kept going, or changed, or whether something else should be done with the money instead.
- To know what helped and hindered your project
- To know what your project was able to achieve
- To gain insight from your hindsight
Whose interests are being served by the evaluation?
It is important that you are clear about whose interests are being served by the evaluation. It could be useful to approach each of the people with a direct interest in the evaluation to find out if there are particular evaluation questions they have about the project. Identifying who will be interested in your evaluation, what they want to know and why, will assist you in the evaluation design. It will help ensure your evaluation answers the questions it needs to.
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