Focus group discussion


  • Good to explore new areas, and for serendipitous findings
  • Good to explore the reasons for change, or lack of
  • Ability to explore more complex issues
  • Questions can be clarified if necessary, and clarifying questions can be used
  • Does not require respondents to have literacy skills
  • Good for group reflecting on project, development recommendations


  • Does not provide anonymity
  • Can be dominated by a few people (good facilitating is required)
  • Can lead to a form of ‘group think’
  • Can be difficult to analyse


Interviewing individuals