What is a strategy?

A strategy describes how you are going to get the changes you want. Strategies are activities, they are statements about what you are going to do to achieve your objectives and contribute to the broader goal.

Examples of strategies include: run a training seminar, consult with the community of interest about needs, strategies, produce a pamphlet, develop organisational policies, establish decision-making forms, develop and distribute information, write policies, develop and trial models, run training workshops, undertake a literature review, support the formation of action groups etc.

It is important to be clear about how these objectives fit with the change you are hoping for. In others words how your strategies fit with your objectives.

For example if a project had objectives such as to “improve the knowledge and skills of self management activities for people with chronic back pain” and, the strategies could include:


To improve the knowledge and skills of self management activities for people with chronic back pain.

  • Plan and run a 6 week back care course
  • Produce a simple booklet in English, Vietnamese, Cambodian
  • Distribute booklet through GPs, pharmacists, community centres and local industries

To reduce the incidence of back injury in local factories.

  • Establish a regional forum of hospital, community, union and industry representatives to inform progress of the project
  • Review incident reports, and identify problematic areas
  • Review worksite policies
  • Provide training for supervisors
  • Develop recommendations of action for all stakeholders

Features of ‘good’ strategies

Good strategies are ones that:

  • Are appropriate for the communities with whom you are working
  • Are directly relevant to the change you are seeking ie., your goals and objectives
  • Are realistic in terms of number of strategies undertaken, time, resources and skills available
  • Have support from relevant players
  • Have either proven to be successful in similar circumstances or are innovative


Goals and objectives checklist