Study the Bachelor of Business (Marketing) (Online)

Study Marketing at Flinders

Meet consumer needs.

Understand the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy.

Fast facts

Course facts at a glance.

Domestic

I am an
International Student

I am not a citizen of
Australia or New Zealand.

Switch to International

I am a
Domestic Student

I am an Australian or New Zealand Citizen.

I'm an Australian Permanent Resident
(including Humanitarian Visa holders).

Switch to Domestic

Prerequisites

None

Assumed knowledge

None

2024 selection rank

65.00

Guaranteed selection rank

70.00

TAFElink

Certificate IV or above

Adjustment factors available

Yes

SATAC code

274035

Delivery mode

Online only. Refer to in person option here

Duration

3 years full-time
(or part-time equivalent)
Deferrable: Yes

Annual indicative fee

2024: $16,320

How are these fees calculated?

Start dates

– March
– July

Student and ATAR profile

Save course

Student and ATAR profile

Save course

Apply via SATAC

274035 (Online)

Why study Marketing at Flinders

Learn how to research, identify opportunities and communicate effectively with consumers
Build skills in new disciplines, such as social media marketing and e-business
Get real-world work experience and build networks through work placements
Internal course accredited by the Australian Marketing Institute
Succeed in your studies with mentoring and specialised tutor programs
Learn practical business skills at Flinders’ New Venture Institute

Your career

Your degree is the first step towards a range of employment opportunities.

Potential occupations include:

marketing officer
search engine marketer
customer insights analyst
digital marketing and social media coordinator
market analyst
marketing consultant

Potential employers include:

private sector businesses
government
not-for-profit organisations.

What you will study

First year

A typical first year may include:

core topics in accounting for managers; quantitative methods; management, people and organisations; economics; law; and marketing principles
a selection of additional business topics and electives.

Second year

A typical second year may include:

further core topics
further specialisation topics in marketing
a selection of additional business topics and electives.

Third year

A typical third year may include:

further core topics
further specialisation topics in marketing
a selection of additional business topics and electives.

View study program

Practical experience

The degree provides you with practical experience that prepares you for the workforce.

You will participate in Work-Integrated Learning and industry placement programs.

ATAR and Student Profile Information

ATAR and Selection Rank profile

The table below shows ATAR and Selection Rank data for students offered a place wholly or partly on the basis of ATAR commencing in Semester 1, 2024. It is limited to applicants that have recently completed secondary education (within the last two years). Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – less than 5 ATAR based offers made
N/A – This course uses additional selection criteria and therefore Selection Rank is not published

ATAR-based offers only across all offer rounds	ATAR - Excluding adjustment factors	Selection Rank - ATAR plus any adjustment factors
Highest rank to receive an offer	96.30	98.80
Median rank to receive an offer	73.47	76.58
Lowest rank to receive an offer	59.15	65.10

Student Profile

The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced study in this course in Semester 1, 2024 including those admitted through all offer rounds and international students studying in Australia. Applicant background groupings are based on educational background, not basis of admission. Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – the number of students is less than 5
N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

Applicant background (Semester 1, 2024)	Number of students	Percentage of all students
Higher education study (includes a bridging or enabling course)	26	35%
Vocational education and training (VET) study	<5	<5
Work and life experience	<5	<5
Recent secondary education - Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)	18	24%
Recent secondary education - Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test)	<5	<5
Recent secondary education - Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration pathways)	16	21%
International Students	7	9%
All students	75	100%

Add Innovation and Enterprise
to your degree

At Flinders University, we recognise that careers are evolving and the workplace of the future will look very different from today.

Whatever undergraduate course you are studying at Flinders, you can add innovation and enterprise electives to your degree to gain new, adaptable and transferrable skills that will equip you for the careers of tomorrow.

Learn More

How to apply

Choose your preferred course.

Check the entry requirements and admission pathways available to you.

Choose other courses to include in your preferences.

Visit SATAC and submit your application online.

Apply via SATAC

274035 (Online)

Apply to transfer internally

Flinders students can apply to transfer to this course internally. Visit: www.flinders.edu.au/internaltransfer for more information.

Admission pathways

Applicants can apply for this course using Year 12 qualifications, previous higher education study, TAFE/VET qualifications, or through adult entry (STAT/Foundation Studies/tertiary preparation course).

Find the entry path that’s right for you.

Explore our pathways

Choosing your preferences

When choosing your preferences through SATAC, other Flinders degrees you might want to include in your list are:

How to apply

Select your course.

Check entry requirements.

Check your eligibility for credit.

Apply online

Obtain certified documents.

Submit your application and documents.

View further details

English language pathways

If you don’t meet our English language entry requirements and need to improve your English language proficiency, you can do so through Flinders University Academy – or our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

This means that you can attend the required English language tuition at approved ELICOS providers and gain direct entry into university without an IELTS or TOEFL test.

Find out more

Academic program pathways

If you don’t meet our academic entry requirements, you can still gain entry to Flinders University through Flinders University Academy. With a range of diplomas, foundation and English language courses, students can find a direct pathway into the destination degree of their choice.

Find out more

Course enquiries

Want more information about studying at Flinders University? Contact us to find out more – we’d love to help you decide if Flinders University is the right choice for you.

Course enquiries

For all course enquiries phone or email us or complete the course enquiry form.

1300 354 633

askflinders@flinders.edu.au

Bachelor of Business (Marketing) (Online)

Study Marketing at Flinders

Fast facts