Dr Lisa Harrison

Dr. Lisa Harrison, a researcher and educator, brings her wealth of expertise to Flinders University in Adelaide, where she serves as a Lecturer in Communication and Media. Renowned for her pioneering work on the role of micro-influencers within creative industries, Dr. Harrison has made substantial strides in the field of digital communication and culture.

Her insightful research into the complex dynamics of niche online communities and the consequential role of micro-influencers has shaped our understanding of contemporary digital culture and professional practices. Dr. Harrison's groundbreaking theoretical model outlines the five dimensions of micro-influence, offering a practical guide for confidently navigating the digital landscape.

She utilises her past experience in establishing her own digital marketing agency, including her success as the Sunshine Coast Professional Business Woman of the Year, to bridge the gap between academic theory and real-world application, fostering a new generation of digital leaders.