Five inspiring jobs in sports management

Did you know you can turn your passion for sport into a career by studying Sports Management? Check out these five careers in an industry where the grass really is greener.

Why get into the business of sport?

You'll want to get into the business of sport when you see the exciting career pathways open to sports management graduates.

1. Sports Agent

Sports Agents are employed by sports clubs, sporting professionals, or recruitment agencies. They need to be skilled communicators, as this role involves negotiating contracts, offering legal and financial advice, securing endorsements & sponsorship deals, and coordinating media appearances. Developing connections in the corporate sector and sporting community is key to success in this role.

2. Event Manager

A Sports Event Manager needs planning and project management expertise to provide immersive experiences for sporting participants and fans. They can work at all levels—from small community fundraisers to the major leagues and international competitions. This role requires diligence and the ability to thrive under pressure.

3. Sports Journalist

As a communications professional with knowledge of the sporting world, a Sports Journalist works across all media channels—newspaper, magazine, radio, television, or internet. They research, write and present sports information, attend press conferences, interview people in the sports industry, and network with industry professionals. They usually have a double degree in sports management and media communications.

4. Club Manager

As a Sports Club Manager you could run a professional sports team, a community team, or an entire sporting club. In this role, you’ll schedule activities, seek sponsors, and network with industry. You could manage events, finances, organise advertising and PR, coordinate talent scouting, and spearhead recruitment drives.

5. Community Programs Manager

Working for a sports club or community organisation, a Community Programs Manager delivers sporting programs to community, commercial, and not-for-profit sectors. This role requires project management and communication skills to expertly network with local industry, communities, and corporate bodies to grow the reach and quality of the programs.

What to study?

A Bachelor of Business (Sports Management) will prepare you for the business of sport with leadership, marketing, finance, strategy, digital skills and more. You could take a double degree or expand your career options with a Graduate Certificate in Sports Coaching.