Explore your career in
Business Analytics

Build a career helping businesses harness the power of data to drive innovation, optimise operations, and shape future success.

Shape tomorrow’s decisions. Transform your future and turn data into insights.

Get skilled in analysing data, predicting trends and managing information, all while working on analysis tools used by professionals. Whether you’re interested in business, healthcare, finance or technology, in three years this course sets you up for exciting careers where you’ll use analytics tools and techniques like machine learning and integrate artificial intelligence to drive organisational value.

In our Bachelor of Business Analytics you'll learn how to integrate the latest technologies, predictive modelling, and analytics tools to create sustainable solutions for business growth.

From big data and artificial intelligence to evolving consumer behaviour and global competition, businesses face unprecedented challenges. Business analysts are in high demand as organisations seek data-driven solutions to navigate these complex issues. Plus, many industries are experiencing a shortage of skilled professionals in this fast-growing field.

⬆︎
19.1%

Business Analysts

_{*Jobs and Skills Australia 2024

projected employment growth

ten years to May 2033}

Study options

Certificate in
Data Analytics and Business Intelligence

Duration: 3 months

This Professional Certificate is ideal for professionals across industries seeking to enhance their data-driven decision-making skills.

This course covers AI-enabled data analytics, business intelligence tools, and strategic decision-making. You will learn to analyse and interpret complex datasets, identify trends, and communicate insights effectively.

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Bachelor of
Business Analytics

Duration: 3 years

Begin your journey to master the art of data-driven decision-making.

This program equips you with the skills to analyse complex data, identify trends, and make strategic business decisions. You’ll gain hands-on experience with the latest analytical tools and techniques, preparing you for a dynamic career in various industries.

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Master of
Applied Business Analytics

Duration: 2 years

Advance your expertise with a focus on practical master's level applications of business analytics.

This course offers in-depth knowledge and real-world experience through projects and internships. You’ll learn to apply analytical methods to solve business problems, making you a valuable asset to any organisation looking to leverage data for strategic advantage.

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MBA
Business Analytics

Duration: 2 years

Combine leadership skills with advanced analytics in this comprehensive MBA program.

You’ll explore core business disciplines while specialising in business analytics, preparing you to lead data-driven initiatives. This program is ideal for those aiming to take on senior roles where strategic decision-making and data analysis are key.

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What is Business Analytics?

Using data and statistical methods to gain insights and make informed decisions in a business setting.

As a Business Analyst, you'll collect, analyse, and interpret data to help organisations make informed decisions, improve efficiency, and drive growth. You'll identify trends, forecast outcomes, and provide actionable insights that influence everything from marketing strategies to operational improvements.

You'll not only analyse complex datasets and create data-driven strategies, but also work across various industries, including finance, healthcare, retail, technology, and government. You'll help optimise business performance, enhance customer experiences, manage risks, and contribute to sustainable business success.

High demand job growth

Many employers are in search of people with data analytics skills.

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Real world experience

Participate in Work-Integrated Learning and Industry placement programs.

$2,308 median weekly earnings

Management and Organisation Analyst are in high demand and earn high salaries*

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Why study Business Analytics at Flinders?

Lead with confidence: Master data-driven decision-making and develop a strategic mindset
Hands-on learning: Get practical with Power BI, Javascript and Python. Dive into live simulations in digital marketing and analysis
Industry placements: Gain up to 12 weeks of real-world experience with top industry partners
Certifications: Earn industry-recognised certifications from Fortinet and Google as you study
Cutting-edge resources: Access the Business Trading Room, Factory of the Future at Flinders Tonsley, and have the option to study at Bedford Park or the Flinders’ City Campus

Be career ready with a degree in Business Analytics

This course offers a gateway to a diverse range of careers. From optimising business operations and improving customer experiences to driving data-driven marketing strategies and managing financial risks, business analysts are essential in sectors such as finance, healthcare, retail, and technology. Analysts are highly sought after by global corporations, government agencies, and startups.

Potential occupations include:

Business Analyst
Data Analyst
Business Intelligence Analyst
Market Research Analyst
Quantitative Analyst
Data Manager
Management Analyst
Consultant
Predictive Analyst
(Customer) Insights Analyst

Potential employers include:

Technology firms
Financial institutions
Consulting companies
Retail corporations
Government agencies
E-commerce platforms

Teaching staff

Our incredible teaching and research staff within Business Analytics are experts in their professions and well-connected to industry.

Dr Afshin Tanouri

Afshin’s main areas of interest include social marketing, digital marketing, gamification, and services marketing. His work mainly focuses on understanding how digital technologies - and specifically, gamification - can be used to bring about positive outcomes for individuals and society.

Afshin has developed gamification services in domains such as mental wellbeing promotion and alcohol consumption reduction.

He has also developed several educational game-based programs in areas such as digital marketing, sustainability, and business ethics, and has experience working in different industries such as publishing, automotive and pharmaceuticals in different sales and marketing roles.

Dr Ehsan Abedin

Dr Ehsan Abedin is a Lecturer in Business Analytics at Flinders University, where he completed his PhD in Computing and Information Systems. His doctoral research focused on developing a predictive model to assess the credibility of online consumer reviews.

Ehsan is passionate about applying analytical techniques to tackle real-world challenges. He specialises in integrating data science methods with information systems theories within the business sector.

He invites others to join him on this exciting journey, exploring how data-driven insights can lead to innovative solutions and effective problem-solving in today's fast-paced world.

Dr Matthew Stephenson

Dr Matthew Stephenson is a Lecturer with the College of Science and Engineering. His research focusses on applying Artificial Intelligence, Machine Learning and Data Science techniques to games. This includes designing AI to play, create and analyse games; as well as utilising games as a testbed for developing AI-based solutions to real-world problems.

Matthew currently serves as the Data for Decisions Lead within Flinders University's Factory of the Future Transdisciplinary hub. As part of this role, he is exploring the combination of AI-powered scenario generation and real-time data analytics for smart digital twins.

Business Analytics vs Data Analytics

When you hear the terms "Business Analytics" and "Data Analytics," they might sound similar, but they serve different purposes, especially when you’re looking at courses we offer here at Flinders University.

So, which data career matches your ambition?

Whether you see yourself shaping business strategy or mastering the technology behind the data, Flinders University offers the support, tools, and expertise to help you succeed in the path you choose.

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Frequently asked questions

What is business analytics?

Business analytics is the practice of using data and statistical methods to gain insights and make informed decisions in a business setting. Every business collects data, whether it's sales data, customer feedback, website traffic, player performance, etc.

Is studying business analytics hard?

A business analytics degree is not significantly harder or easier than most others. An occasional challenge in Business Analytics programs is being exposed to unfamiliar areas of study. The field combines statistics, tech, programming, and business studies. Not many students have expertise in all these areas.

Does Business Analytics involve coding?

Business Analysts are not involved in coding or programming; programmers are responsible for it. Business Analysts work on functional testing, requirements development, and management.

Does business analytics require maths?

Maths is crucial in business analytics because the close relationship between business analytics and mathematics is what helps an analyst to excel in this realm. A robust understanding of mathematical foundations like probability and statistics are important to understand and analyse large data sets.

We’re here to help you every step of the way.

If you would like to talk to one of our friendly advisers about applying to university or to discuss your study options and pathways, please contact us.