Business (Marketing)

The Master of Business (Marketing) provides a comprehensive foundation covering the core business and management disciplines with the option for you to pursue a specialisation in marketing.

This specialisation covers a wide range of topical marketing concepts and theories that will enable you to become an expert marketer, critical thinker and thorough business professional. Through experiential learning you will develop knowledge and skills to conduct independent research, carry out industry- and discipline-related projects, and relate your learning to authentic business problems with an emphasis on the marketing industry.

Flinders University’s programs in business are designed to provide you with a strong foundation in business knowledge, understanding, skills and attitudes for a successful career in a range of organisations including private sector business, not-for-profit, government and public-sector entities.

Academic staff teaching into the program receive high rankings from students through a number of teaching evaluation methods. Flinders Business’ teaching philosophy and small class sizes ensure that you can really engage with the person leading the learning while also getting to know your fellow students who are from a range of cultural and social backgrounds.

You will be given the opportunity to develop life-long friendships and professional networks as a result of the teamwork and interaction promoted in these programs.

This course specialisation is no longer available to commencing students from 2022.

The Master of Business prepares you for a wide range of career opportunities in areas including business, international marketing, banking and finance, management consulting, negotiations and planning.