Study the Master of Digital Communications

Overview

Flinders’ Master of Digital Communications has been designed for the real-world: it caters to creative practitioners, digital nomads, journalists, entrepreneurs and other professionals who want to advance their careers in a field that is growing fast and filled with opportunities. 

You’ll not only learn the intricacies of communications in a digital world, you’ll gain the skills to adapt and thrive as new technologies and platforms emerge.

 You’ll dive deep into the implications of digital disruption and how disruptive technologies such as blockchain technology and artificial intelligence are changing the ways we communicate.  

Courses

Master of Digital Communications

Duration: 2 years

Delivery mode:
In person

Location:
City

Availability:
Full-time
Part-time

Start dates:
March
July

SATAC code:
2CM929

Annual indicative fees (2025):
$32,422 (Full fee paying)

Further information on fees listed

Apply via SATAC

Your career

Potential occupations include:

Entrepreneur
Digital strategist
Social media strategist
Media adviser
Digital communications analyst.

Potential employers include:

Marketing agencies
Advertising agencies
Social media platforms
Corporate or government communications departments
Media outlets
Any organisation that has a marketing/creative team.

Potential Accreditations

International Advertising Association (IAA)

The IAA offers accreditation for marketing and communication programs.
Highlight: IAA accreditation is recognised globally and demonstrates the program's alignment with international standards in advertising and communication.

Australian Marketing Institute (AMI)

Offers course accreditation for marketing programs.
Highlight: AMI accreditation ensures the program meets Australian industry standards and expectations.

Professional Recognitions and Memberships

Digital Analytics Association (DAA)

Graduates could be eligible for expedited certification processes.
Highlight: Program prepares students for DAA certifications like Certified Digital Analyst.

Australian Computer Society (ACS)

While primarily for IT professionals, digital communication increasingly overlaps with technology.
Highlight: Graduates may be eligible for professional membership, recognizing their digital skills.

International Association of Social Media Managers (IASMM)

Graduates could be eligible for professional membership.
Highlight: Program prepares students for IASMM certification exams.

What you will study

The Master of Digital Communications is a cutting-edge program designed to equip you with the skills and knowledge needed to excel in the rapidly evolving digital landscape.

This comprehensive course blends theoretical foundations with practical applications, covering everything from social media strategies to emerging technologies like AI and VR.

At the heart of the program is our innovative student-led agency, providing you with hands-on experience in managing real-world digital communication projects.

You'll develop expertise in digital marketing, content creation, data analytics, and strategic communication while building your professional portfolio and personal brand.

This program prepares you to become a versatile, forward-thinking digital communication professional ready to lead in various industries.

Practical experience

Graduates of the Master of Digital Communications program gain extensive hands-on experience through our innovative student-led agency. This unique feature allows students to manage real-world digital communication projects, working directly with clients across two semesters.

Additionally, students develop practical skills in digital graphic design, emerging technologies (AI, VR/AR, blockchain), and transmedia content creation. They build a professional ePortfolio showcasing their work and personal brand. Through industry partnerships, guest lectures, and case studies, students apply theoretical knowledge to solve real business challenges.

This comprehensive practical experience ensures graduates are job-ready and equipped with a portfolio of professional-level work upon completion of the program.

Practical experience requirement

While specific checks are not currently mandated, students should be prepared for the possibility of:

Police background checks (especially if working with sensitive client information)

Confidentiality agreements

Professional conduct agreements

Students will be notified of any specific requirements before enrolling in practical components.

Study program

Master of Digital Communication

Learn from the experts

Dr Lisa Harrison

Dr. Lisa Harrison, a researcher and educator, brings her wealth of expertise to Flinders University in Adelaide, where she serves as a Lecturer in Communication and Media. Renowned for her pioneering work on the role of micro-influencers within creative industries, Dr. Harrison has made substantial strides in the field of digital communication and culture.

Her insightful research into the complex dynamics of niche online communities and the consequential role of micro-influencers has shaped our understanding of contemporary digital culture and professional practices. Dr. Harrison's groundbreaking theoretical model outlines the five dimensions of micro-influence, offering a practical guide for confidently navigating the digital landscape.

She utilises her past experience in establishing her own digital marketing agency, including her success as the Sunshine Coast Professional Business Woman of the Year, to bridge the gap between academic theory and real-world application, fostering a new generation of digital leaders.

Learn more about Dr Lisa Harrison

Frequently asked questions

What will I study?

In this course, you'll explore a range of cutting-edge topics in digital communications. Core and optional subjects include Emerging Communication Technology, Content Creation and Multimedia Storytelling, Entrepreneurship in the Creative Industries, Digital Communication Practitioner Brand Development, and The Core of Modern Communication. This diverse curriculum ensures you'll gain a comprehensive understanding of the digital media landscape.

Will I get any real-world experience in this course?

Yes, a key feature of this program is our student-led agency. This hands-on experience allows you to work on real projects for actual clients, applying your classroom knowledge to practical situations. You'll develop essential skills in project management, client relations, and collaborative teamwork, preparing you for the realities of the industry.

What will I be able to do after I complete my Masters in Digital Communications?

Upon completion, you'll be equipped with a versatile skill set. You'll be able to develop comprehensive digital strategies for marketing campaigns, analyse and leverage the latest trends in emerging technologies, and effectively integrate AI into communication strategies. Your ability to adapt to the rapidly evolving digital landscape will be a significant asset in various professional contexts.

How does this program incorporate emerging technologies?

Our program places a strong emphasis on emerging technologies, ensuring you're at the forefront of digital innovation. You'll explore areas such as artificial intelligence, virtual and augmented reality, blockchain, and the Internet of Things. Through hands-on projects and case studies, you'll learn how to evaluate, implement, and leverage these technologies in communication strategies, preparing you for leadership roles in this dynamic field.

Will I get to do any work with industry?

Absolutely. In addition to the student-led agency experience, our program features strong industry connections. You'll have opportunities to engage with guest speakers from leading companies, work on industry-sponsored projects, and potentially undertake internships. These experiences provide valuable networking opportunities and ensure that your skills are aligned with current industry needs and practices.

How do I apply?

Applications are completed via SATAC
Visit: satac.edu.au/

Frequently asked questions

What will I study?

In this course, you'll explore a range of cutting-edge topics in digital communications. Core and optional subjects include Emerging Communication Technology, Content Creation and Multimedia Storytelling, Entrepreneurship in the Creative Industries, Digital Communication Practitioner Brand Development, and The Core of Modern Communication. This diverse curriculum ensures you'll gain a comprehensive understanding of the digital media landscape.

Will I get any real-world experience in this course?

Yes, a key feature of this program is our student-led agency. This hands-on experience allows you to work on real projects for actual clients, applying your classroom knowledge to practical situations. You'll develop essential skills in project management, client relations, and collaborative teamwork, preparing you for the realities of the industry.

What will I be able to do after I complete my Masters in Digital Communications?

Upon completion, you'll be equipped with a versatile skill set. You'll be able to develop comprehensive digital strategies for marketing campaigns, analyse and leverage the latest trends in emerging technologies, and effectively integrate AI into communication strategies. Your ability to adapt to the rapidly evolving digital landscape will be a significant asset in various professional contexts.

How does this program incorporate emerging technologies?

Our program places a strong emphasis on emerging technologies, ensuring you're at the forefront of digital innovation. You'll explore areas such as artificial intelligence, virtual and augmented reality, blockchain, and the Internet of Things. Through hands-on projects and case studies, you'll learn how to evaluate, implement, and leverage these technologies in communication strategies, preparing you for leadership roles in this dynamic field.

Will I get to do any work with industry?

Absolutely. In addition to the student-led agency experience, our program features strong industry connections. You'll have opportunities to engage with guest speakers from leading companies, work on industry-sponsored projects, and potentially undertake internships. These experiences provide valuable networking opportunities and ensure that your skills are aligned with current industry needs and practices.

Entry requirements

To be eligible for admission into the Master of Digital Communications program, applicants must meet the following requirements.

Details

1. Academic Qualifications

A bachelor degree or equivalent qualification from an approved tertiary institution in a relevant field such as:

Communication
Media Studies
Marketing
Journalism
Public Relations
Or a related discipline

2. Grade Point Average (GPA)

A minimum GPA of 5.0 on a 7-point scale (or equivalent) in the last year of study

3. English Language Proficiency

For applicants whose first language is not English:
IELTS: An overall band score of 6.5 with no band less than 6.0, or
TOEFL iBT: A minimum overall score of 79 with a minimum of 21 in writing, 18 in reading, 12 in listening and 18 in speaking, or
Pearson Test of English (Academic): An overall score of 58 with no communication band less than 50, or
Equivalent English language qualification as approved by the University

4. Work Experience (Desirable but not mandatory)

Relevant work experience in digital communication, media, or related fields will be considered favourably

5. Portfolio (Optional)

Applicants are encouraged to submit a portfolio of relevant work, which may strengthen their application

6. Special Entry

Applicants who do not meet the above criteria may be considered for special entry based on a combination of academic qualifications, work experience, and other relevant factors

Please note:

Meeting the minimum entry requirements does not guarantee admission to the program.
The University reserves the right to ask for additional information or to request an interview with the applicant.
All applications are assessed on a case-by-case basis.

For the most up-to-date and detailed entry requirements, please refer to the SATAC website or contact the University's admissions office.